We Squarespace users got an email from them this week, letting us know about their new feature of integrating the use of free Unsplash images within their service. For those of you that aren’t current customers, here’s their online article describing the new feature.
This is an an interesting and potentially very useful new feature. For those not familiar with Unsplash, as I wasn’t before being notified of this new integration, they’re a stock image service like Getty or iStock (which is now also owned by Getty), except that their images are totally free to use for both non-commercial and commercial use. The only real exception to free use that I can see after reading through their FAQ and terms is that you can’t turn around try to offer your own stock photo service by offering photos you got from their site. Other than that, use away, including any modifications you see fit.
For photographers such as myself, this feature probably won’t be used much, as we typically tend to use our own images. However, for anyone else building a site that isn’t a photographer and can’t afford to pay for professional photography, this is a very powerful new feature, as these people now have access to a ton of imagery to bolster the visual impact of their site without breaking the bank. Look at the image I posted at the top of this blog post, which I grabbed from this Unsplash integration - pretty cool, powerful image, and I got this from barely scrolling down the first main page that pops up when I clicked on the search pane in Squarespace’s add-image tool. If I were writing a blog post about mountaineering or simply looking for a decent header image for my outdoor-based website, this would be a very cool image to be able to use for free.
Now, as a photographer, many of my fellow photographers might suggest that I should be upset by this, that it’s devaluing our work, making it harder for us to get paid. I totally get that. On the other hand, as a technologist, I can see the immense value in this, as this would be a VERY handy asset to have in place when building a website for a potential client, as the sky’s the limit when it comes to free imagery they can use for their site. I could build them a site and charge them a lower fee because I only have to charge them for my time and output, and not extra for my or anyone else’s photography that costs some real $$. At any rate, any photographer who has a problem with this model would have to take it up with Unsplash and the photographers who supply them, as Squarespace is just providing a free service to its users that’s made available to them.
Feel free to share your thoughts in the comments below. As a photographer, how do you feel about such services? Valuable exposure and a chance to share your work with the world, or cheap manipulation that devalues your work? For the rest of you, what value do you find in such a service?
Also, for the photographer crowd, here’s an article about a photographer who unleashed his photo archive onto Unleashed, detailing how it lead to more work for him. Take from it what you will.