If you click on the image above, you’ll be taken to an article by The Guardian, entitled “How Instagram hides behind Facebook – and rakes in billions”. I encourage you to go read it. Instagram has been given a free pass for a long time, credited as being so different from its parent company, Facebook. However, since FB has been taking a more active role in the management, the changes to the app have been very noticeable. For one, and perhaps the most annoying, is how FB applied its feed algorithms to the Instagram timeline, so now, like on Facebook, you don’t see posts in your feed in simple reverse chronological order, but instead based on what FB think you should see, what they deem to be most popular and right for you. I have IG friends that I used to see posts from and interact with often now just completely absent from my feed; I have to go specifically visit their page to see their most recent content. To borrow a phrase from the Brits, that’s complete bollocks!

And then there’s this little gem:

”Few people, however, realize that 20% of the content they consume on Instagram (or Facebook, for that matter) is sponsored. “

Umm, I noticed! Good god, I don’t know how anyone couldn’t notice - it literally is 20% of the content now. It’s not just the feed anymore, either, but also every 4th or 5th post in the Stories timeline. It’s pretty sickening.

It might seem like I’m suddenly coming down hard on Instagram with these last couple of posts, but that’s only because I always found it to actually be a great application and community, and ever since Facebook took it over and started getting their claws into it, they’re turning it into the same annoying monster that Facebook itself is. It’s really a shame to be losing that viable alternative.



So I stumbled upon this article on The Guardian’s website this evening, published a few weeks ago, and it really illustrates what a cancer social media has become, how phony it’s making people. You see pics like this on Instagram and other social media sites all the time: that truly inspirational photo of the account holder standing/sitting all alone on some majestic peak or outcropping like this, the kind that makes you think, “Wow, they’re so lucky! That looks so beautiful! And such magical solitude! I wish my life were like that!” Look at the Twitter pics linked in that article, though - behind that solitary facade is a line of dozens of people waiting to snap their own version of the lie. Click through to the actual post over on Twitter, and you’ll see many similar situations in other locations shared in the commments. It’s really quite sad.

And it appears all this Instagram fakery isn’t exactly helping its users’ happiness…. So why do we do it?


Using Color/Contrast to Set the Mood

When processing photos, two of the tools we photographers can use to really set the mood on our photographs are color (when working on color photos, obviously) and contrast. Your color grades and/or saturation levels can really set tone for an image, and the contrast/clarity likewise can really set how harsh or soft the image feels. I offer you a couple examples:

Caribou Trail, heading back into the Sawtooth Mountains outside Lutsen, MN.

This image above, I shot along the MN highway knows as Caribou Trail, northeast of Lutsen, MN. It was a gray, dreary day, and I really wanted to contrast the vibrant Fall colors against that dreary weather. As such, I went for a very contrast-y, saturated look on this image. I started out with a Fuji Provia-style filter on it, then brought certain colors up and down from there to provide the right look I wanted without (hopefully) going over the top. I went with a high contrast to really make those bright colors stand out from the shadows and dark pines. However, I didn’t want the contrast to be overly harsh, so I brought the clarity down a touch on the trees (but not the road). And lastly, I brought a little blue/cyan color grade up into the shadows to give even a touch more contrast and also help sell that this was NOT a sunny day (since the sky itself is not visible in this photo).

With this next photo, I went for a slightly different approach:

“Fall Line” - Autumn at Lutsen Mountains ski resort.

I shot this photo up at the ski resort of Lutsen Mountains. It was still a gray, dreary day here; in fact, it was fully drizzling by this point and I was getting wet. However, it also felt very calm and relaxing up there, and I wanted to convey that feeling in this photograph. As such, I went for slightly more muted color tones and less contrast than I applied in the previous image. It gives the image a very different energy than in the other photos.

Two different approaches for selling different moods. I could have processed them both very similarly to keep a more even “style”, but that wouldn’t have conveyed the different moods quite as well, I feel. Sometimes you have to let the image tell you where to go in your processing…

Anyway, I hope you all had a joyous Christmas holiday, whether or not you celebrate, and I wish you all a happy upcoming New Year.


Run Down

Over the past couple of months, I’ve had to take two unplanned days off from work because I wasn’t feeling well; today being the second of those days. I’ve noticed that when I have such a day, if I take a good chunk of the day to just rest (sleep if possible, but if not, just rest and sort of not focus on anything), I get to feeling better rather quickly, that my ailment will rarely plague me much beyond that day. This leads me to believe I’m probably just not getting enough rest in general, which is what’s allowing me to succumb (to illness) and get to this point; as in the past, I’ve rarely had to take an actual sick day once in a year, much less two in a matter of months. I think I’ve been charging a little too hard lately: with work, weekend commits with family and otherwise, and on top of it all, not getting enough sleep throughout the week. It’s also been quite some time since I’ve been on a regular exercise routine/schedule, which historically has always made a big difference in my overall health. I think these things all add up until the body finally says “enough!” I’m not really one for New Year’s resolutions, but if I were, I think mine for this coming year would simply be to get back to finding that balance. Work hard, yes, but realize it doesn’t have to occupy all of my time (not just actual work time, but time spent thinking about it when not working). Get back on the treadmill and at those weights. Turn the TV off an hour earlier and go to bed. Eat healthier, drink more water and less alcohol and coffee. Get back on the nightly walk schedule, even though it’s cold out. If I’m going to be of the most value to my family, my employer, and myself, I need to get back to keeping the machine tuned.

Take care of yourselves, all.


Editing for Big Screens (& Prints) vs. Small Screens

Late afternoon sun filtering through the trees in the Superior National Forest…

One thing I’ve been noticing lately, particularly as I work on some darker images, is just how different an image can appear on a large screen or print vs. a small screen (or small print). I’ll work on an image, have it just where I want it, then post away to social media. But then when I look at how it appears in a platform like Instagram, I always have to do further edits there to get it to match what I had viewed on my computer screen. For a while I was thinking maybe I just need to calibrate my monitor, that I simply have it set too bright or something. When I do a test print and it comes out OK, though, I realized, “no, that’s not it…”

You see, when you have an image that has a lot of dark areas in it, as the one at the top of this post, all that darkness really gets compressed when viewed at small sizes (such as on smartphones), seems to completely take over the image. If I printed the image above at like a 20”x30” size, though, it would look great, with the dark and light areas being balanced just as intended; especially if the photograph is hung where it’s lit properly (more on that in a later post).

So, if you’re viewing this post on your smartphone right now, the image above might look way too dark. However, if when you get home later, you pull this up on your PC and click on the image to expand it to full-screen, you’ll see it looks much better. So this has me wondering: are images like this just bad for mobile consumption, or do I simply need to do two edits for every darker image like this; one for mobile/social media consumption, and one for web & print?

Anyway, this is just something to keep in mind for you fellow photographers out there who might be wondering, “why does my image look like crap on Instagram and when it looked great on my PC?” Yeah, you could have a monitor calibration issue, but it might also just be the type of image it is. If it’s an image with a lot of darkness in it, you might have to do a little more work on it to optimize for social media if you want it fully appreciated there.

Happy Sunday, everyone.


About the image: I shot this image while on a hike in the Superior National Forest, outside Ely, MN this past Fall. It was a beautiful hike around Dry Lake, and this section was the bit of trail that traverses the ridge between Dry Lake and Bass Lake. I would highly recommend this hike to anybody; it’s only a few miles, and the scenery is breathtaking.